Motion
3D Rendering
Generating a photorealistic image from a digital 3D model using lighting, materials, and camera simulation, often without a physical photoshoot.
Resources
The jargon-free glossary.
Design, development, motion, and marketing terms — explained simply. Search, filter, or jump to find what you need.
Marketing
A/B Testing
Comparing two variants of a page or creative to see which performs better on a measurable goal, using controlled experiments.
Design
Accessibility (a11y)
Designing and building products so people with disabilities can perceive, navigate, and use them — including screen-reader, keyboard, and contrast support.
Development
API Gateway
A backend routing service that acts as a single entry point for API requests, managing load balancing, authentication, rate limiting, and request routing across microservices.
Design
Auto Layout
A dynamic design feature in Figma that lets you build responsive components and card systems that adapt automatically when their content or window size changes.
Marketing
CAC (Customer Acquisition Cost)
The total marketing and sales expenditure required to acquire a single new customer, measured to ensure acquisition efficiency against LTV.
Development
CI/CD Pipeline
Continuous Integration and Continuous Deployment — an automated workflow that automatically runs tests, compiles assets, and deploys code changes to production servers when code is pushed.
Marketing
Conversion Rate
The percentage of visitors who complete a desired action (sign-up, purchase). Optimizing it is the core goal of conversion-rate optimization (CRO).
Development
Core Web Vitals
Google’s set of real-world performance metrics (LCP, INP, CLS) used to measure loading, interactivity, and visual stability.
Design
Design System
A documented library of reusable UI components, tokens (color, type, spacing), and rules that keep products visually and behaviorally consistent across teams and screens.
Design
Design Token
The visual atoms of a design system (colors, type styles, margins, corner radii) stored as raw values (typically JSON) to maintain styling alignment across Figma and codebases.
Business
Flat Rate Subscription
A modern billing model where clients pay a predictable monthly or annual rate for unlimited requests and revisions, removing hourly invoicing friction.
Motion
Frame Rate (FPS)
Frames Per Second — the speed at which consecutive static images are displayed to produce motion, where 60fps is the modern web standard for smooth, fluid rendering.
Development
Headless CMS
A content management system that stores content separately from the presentation layer, letting you deliver it to any frontend via an API.
Design
Heuristic Evaluation
A usability review methodology where design experts test an interface against a set of ten UX design principles (heuristics) to identify friction points and flow blocks.
Development
Hydration
The process in modern frontend frameworks where client-side JavaScript attaches event listeners and state management logic to server-rendered static HTML, making the page interactive.
Business
IP Transfer
Intellectual Property Transfer — the legal transfer of all copyrights, patents, source code ownership, and design rights from the creator to the client upon project completion or payment.
Development
Island Architecture
A pattern that ships mostly static HTML and hydrates only the interactive components ("islands"), dramatically reducing JavaScript.
Motion
Keyframe Interpolation
The mathematical calculation of frames between two key positions in an animation timeline, determining the acceleration, deceleration, and bounce profile.
Motion
Lottie
An open-source, JSON-based animation file format that displays vector motion animations in real-time across web and mobile platforms at extremely small file sizes.
Marketing
LTV (Lifetime Value)
The total projected revenue a single customer account generates for your business over the entire duration of their relationship with your company.
Motion
Motion Graphics
Animated graphic-design elements — typography, shapes, and logo reveals — used to communicate information dynamically, mostly in 2D.
Business
MRR (Monthly Recurring Revenue)
The predictable, subscription-based revenue a business earns each month — a key metric for service and SaaS companies.
Design
Prototype
An interactive, clickable model of a product used to validate flows and interactions before development begins.
Business
Retainer
A recurring monthly fee paid in exchange for a set amount of ongoing work or access to a team’s capacity.
Motion
Rigging
Building a digital skeleton for a 3D character or object so it can be animated realistically with movable joints and controls.
Marketing
RoAS (Return on Ad Spend)
A marketing performance metric that measures the amount of revenue generated for every dollar spent on paid advertising campaigns.
Business
SLA (Service Level Agreement)
A formal commitment between a service provider and a client that defines service standards, including uptime, delivery turnarounds, and support response times.
Development
Static Site Generation (SSG)
Pre-rendering pages to static HTML at build time for fast, secure, cacheable sites — the model used by frameworks like Astro.
Design
UI (User Interface)
The visual layer of a product: colors, typography, spacing, buttons, and layout that users see and interact with.
Design
UX (User Experience)
The overall experience a person has when interacting with a product — covering usability, logic, flows, and how intuitively tasks can be completed.
Business
White Label
A service or product produced by one company that another company rebrands as its own — letting agencies resell work under their own name.
Design
Wireframe
A low-fidelity, structural layout of a page or screen that focuses on hierarchy and content placement before any visual styling is applied.
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